CONCEPT
A brand-identity system for a typography-focused design conference.
Ahn Sang Soo, korean type designer
Conference Title:
BREAK THE GRID: Experimental Typography in Contemporary Design
About the Event:
Inspired by the innovations in Korean typography by keynote speaker Ahn Sang Soo, this interactive conference focuses on contemporary developments in typography, including the developments of new typefaces, kinetic typography and developments in type design teaching. Over the course of 3 days, participating designers will offer a variety of activities including workshops, lectures, and keynote presentations.
Participating Designers:
Keynote Speaker: Ahn Sang Soo
Wolfgang Weingart
Rus Khasanov
Dia Studio
Location:
Museum of Contemporary Art of Chicago
05/02/2020–05/04/2020
conference logo
vector design
logo development process
The Möbius Strip
Möbius strip rendered in 3 dimensions in Blender.
The form of the logo was inspired by the mathematical phenomenon of the Möbius strip– a non-orientable surface that cane be constructed by rotating a 2-dimensional strip of paper one and a half times, and affixing both ends.
The morpheus nature of this object acts as a metaphor for the “breaking” of the 2-Dimensional grid.
The strip has further been utilized as a secondary visual element in the context of this brand identity system, as seen through 3D rendered images and motion graphics.
“Möbius” Display Font
Design Collateral
